With An Upcoming Election Apply The Kiss Theory

With An Upcoming Election Apply The Kiss Theory

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Keep It Simple Stupid – Killing the Carbon Tax would win small business votes: Survey business software provider MYOB released a survey this week which found 63 percent of Australian SME’s would vote for whoever promises to abolish the Labor Party’s carbon tax. With Australian small businesses now being introduced to the fifth Small Business Minister in 15 months it is little wonder the Federal Government has a small business approval rating of just 14 percent. Official figures show that since Labor was elected small business sector’s share of the private workforce has fallen from 51.3 percent to 45.7 percent.

Despite inflation at 2.2 percent and GDP growth at 3.1 percent and an unemployment rate of 5.4 percent the Labor government remains on the nose with the way they are managing the Australian economy. Labor faces $14bn deficit: research modelling consultants Macroeconomics has estimated that Australia faces $10 billion annual structural deficits based on current spending, revenues and economic forecasts.

“The research suggests Australia faces deficits worth a total $59 billion in the five years to 2016 – 17, raising questions about the Labor government’s ability to fund new spending measures, such as the Gonski education reforms and the national disability insurance scheme, without corresponding moves to significantly raise revenues or make deep spending cuts elsewhere.”

Superannuation? Wong refuses to rule out super tax grab in budget sacked cabinet Minister Simon Crean warned “You can’t be taxing people’s surpluses built up in a super fund to pay for our surplus.” Alan Kohler wrote in Business SpectatorNot ‘the economy, stupid’ but the budget, idiots “Is there an underlying reason this government has made such a hash of things even without an economic recession, or anything close to it? I think it’s the budget, and more specifically undisciplined spending.”

BluesFest

BUY PRINT

Our blog went off last week following our announcement that (as one subscriber said) “Coleswort which points to the biggest year of change in the retailing online space we have ever seen before.  So in search of more online info I went: Australia’s top 20 online retailers for 2013 which points to the biggest year of change in the retailing online spacewe have ever seen before.Not in order but we see some very interesting retailers in the top 20. Kogan, Milan Direct, Catch of the Day, Booktopia, JB Hi – Fi, Officeworks, Speciality Fashion, Big W, BrandsExclusive, The Iconic, Shoes of Prey, DealsDirect, Get Wines Direct, Groupon, Ozsale, StyleTread, Dick Smith, Appliances Online, EB Games and Westfield. No mention of Coles, Woolworths, Harvey Norman, Myer and David Jones which shows exactly why these firms struggle to grasp online basic fundamentals – it’s a management problem. Realestate averages around 3.500 million Unique Visitors each month and Domain sits around 1.700 million Unique Visitors each month – so that explains what part they are missing.

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With $865 million in sales, Super Saturday residential auction success as results hold steady in Sydney and Melbourne last weekend the Sydney Super Saturday posted an impressive 70.5 percent clearance rate. It should be noted significant house swings unlikely: HIA the ratio bottomed out during the late 1990’s with brisk growth in house prices following. Now it says the ratio is slightly above its long term average. We believe that the Mosman market will remain in a holding pattern for quite some considerable time due to our majority market (that being the merchant bankers) who look for new investment markets given the days of the annual bonus now well and truly a benefit of the past. So much for long live the banking bonus.

The Mosman house volumes fell below the magical 100 this week so it will be interesting to see how low this figure goes over the next month. It is not just house volumes that are suffering – apartment offerings are also well down on the same time last year.

Source: Domain Property Monitors

MOSMAN – 2088

• Number of houses on the market this time 2012 – 130
• Number of houses on the market last week – 108
.Number of houses on the market this week – 96
• Number of apartments on the market this time 2012 –108
• Number of apartments on the market last week – 78
.Number of apartments on the market this week – 73

CREMORNE – 2090

• Number of houses on the market this time 2012 – 16
• Number of houses on the market last week – 15
.Number of houses on the market this week – 20
• Number of apartments on the market this time 2012 – 27
• Number of apartments on the market last week – 12
.Number of apartments on the market this week – 20

NEUTRAL BAY – 2089

• Number of houses on the market this time 2012 – 21
• Number of houses on the market last week – 12
.Number of houses on the market this week – 9
• Number of apartments on the market this time 2012 – 57
• Number of apartments on the market last week – 41
.Number of apartments on the market this week – 38

For this week’s sales in Cremorne real estate, Cremorne Point real estate, Mosman real estate, Beauty Point real estate, Clifton Gardens real estate, Balmoral real estate, Neutral Bay real estate, Cammeray real estate.
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For this week’s open for inspections.
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It is not just retailers who face major struggles developing new online markets – the same applies for the real estate industry given the days of vendor paid print campaigns are coming under closer scrutiny. It is all about finding that happy medium where print advertising will be about smaller pointer advertisements directing consumers to the online models for each respective property.

My prediction is that individual agents will buy the space from the newspapers and then sell the modules within their templates direct to the vendors. The global financial crisis has made the vast majority of businesses re – evaluate their marketing strategies.

Everyone is eagerly watching what competitors are rolling – out across all markets. At the end of the day nothing has changed – it’s all about finding eyeballs.

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What we do know with successful online platforms is that the eyes have it.

Enjoy your Easter and may it be a safe one.

Cheers ^__^

3 Responses to “With An Upcoming Election Apply The Kiss Theory”

  • Gordon says:

    Seriously, Robert, isn’t an ALP Small Business Minister an oxymoron?

    Being wicked, I was going to delete the first three letters of the last word, but I’m sure you get the drift…

  • Ann says:

    Catch of the Day are a smart business. Speaking from experience, they offer great deals for customers and treat suppliers fairly.

    Happy Easter to all.

  • Isn’t an ALP Small Business Minister one who started as the Big Business Minister?

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