Sales Stories

1. Breaking Records

For a real estate agency to remain an industry leader first you need a business model. Firstly, appoint the best people available and build a team that is the envy of our industry. Secondly, apply the best technologies available to ensure that staff, vendors, purchasers, tenants and landlords are at the absolute forefront where exceeding is succeeding.

Our goal is to set a record price for every property we sell, big or small. If you look at many streets in the municipality, it is the team at RWM who hold the records for the highest priced recorded sales. This is one of our main points of difference as we let our results do the talking. RWM is a winning culture – just ask our past vendors.


2. Maximising Buyer Appeal For Individual Niche Markets

When you use Richardson & Wrench Mosman & Neutral Bay to sell your property, you’re the best possible sale price for your property. Our motto is “Exceeding is Succeeding”.

We understand Mosman and the Lower North Shore are not one market, but many niche markets, requiring specialised marketing campaigns. Only then can we maximise the potential of your property.

When you use Richardson & Wrench Mosman/Neutral Bay to sell your property, we’ll make sure the marketing of your property is targeted towards the special niche it belongs to. Our database of buyers is segmented into the individual niche groups.

For more information on why you should sell with RWM, please contact us for our unique marketing strategy report.


3. Buyer Analysis

We place a great deal of emphasis on buyer analysis. One of our secrets to success is to listen hard to buyers.This enables us to treat buyers differently, analyse their needs, and then tap into those needs. Only then can we fully understand the potential value of your home to a buyer in the negotiation process.

For more information on why you should sell with RWM, please contact us for our unique marketing strategy report.


4. Strategic Thinking Behind the Selling Process

We pride ourselves on our intimate market knowledge. To devise your optimum selling strategy, we assess your property’s attributes and your individual needs, match your home to buyer groups, and consider current economic indicators. There are basically four different selling strategies from which you can choose from.

Private Treaty – With a sale price up-front, Private Treaty is ideal for vendors who want a low-key sale. This also suits vendors who don’t want large public open for inspections. This method of sale does, however, limit the likelihood of achieving a price above ‘the expected’. Normally this is a slower method of selling because the asking price is usually at a premium, and there is no deadline for the prospective purchaser.

The Internet – Rwm.com.au under-pins all our selling strategies. But it can also be used solely to market your property. We are a technology savvy office, with the most visited stand-alone real estate agency site in Australia. To date, we have sold more than $400m of property over the internet.

Public Auction – Fundamentally, buyers are forced to compete in the open market, which in Mosman continues to show signs of strength. If you achieve a ‘higher than expected’ bid, prior to auction, you may choose to accept the offer. Ideally, an auction will prevent you from under-selling if there are two strong buyers willing to compete.

Expression of Interest – Some buyers today shy away from auctions. For this reason, RWM is also seeing considerable success with Expressions of Interest with a closing date. This method of sale is more relaxed, and inspections can be made by appointment or done through open houses. It relies on the agent to work on the buyers prior to the deadline. ‘EOI’ can create a bidding dual behind the scenes, but can’t maximise the emotional element that often comes into play at an auction.


5. Richardson & Wrench

Mosman’s most popular real estate website shows your property to more buyers, all around the world. For years, RWM has invested in the power of the internet, and in doing so, captured Mosman’s largest local and international subscriber database. Our innovative site provides the launch pad for every campaign by tapping into thousands of registered buyers.

Our site is a potent and much-envied marketing tool, which gives us a competitive edge virtually. We invite you to come into our office to view our database and our take a guided tour with one of the staff members from our IT department.

  • Every buyer in our system is emailed as soon as properties become available that suit their buying criteria. You can peruse our buyers database online to see how many buyers we have that might be looking to buy your property.
  • Thousands of clients are emailed the Virtual Realty News Electronic Newsletter (E-Zine) once a week. These include people from all over the world.
  • Highest Internet Web Accolades. The Prestigious Golden Web Award and Six Other Awards. (No other Mosman agency has won a single award!)
  • We make it easy for internet users to find your property. Each property is also listed on:
  • Domain.com.au, RealEstate.com.au, Yahoo.com.au, Randw.com.au
  • We put more information on our web site about your property. Our research has shown that Internet users like as much information as possible. Your property listing includes: Photos, Videos, Floor Plans, ‘Facts & Features’ Lists, A Story about your property written by our professional full-time copy writer.

When it comes to the using the internet to sell real estate, Richardson & Wrench Mosman is the expert! We’ve sold billions (property value) online!


6. Highly Skilled Negotiators

The market doesn’t determine the sale price, it only sets the parameters for the sale price.

RWM achieves record sales by using advanced negotiation strategies.

For more information on why you should sell with RWM, please contact us for our unique marketing strategy report.


7. Special Attention to Marketing

From the beginning, we encourage you to be involved in the marketing of your home, and in particular, the final approvals of marketing materials. However, if you prefer, you can sit back and let us run the whole programme.

For more information on why you should sell with RWM, please contact us for our unique marketing strategy report.


8. Six Star Service

We recognise that selling your home can be a very stressful time, but we work hard to minimise the hassles and make it an enjoyable experience. Our hand-picked team of dedicated professionals makes sure it understands your needs and goals, to ensure your sale is an outstanding service experience. Our work ethic is second to none, and we pride ourselves on ‘going the extra mile’. All our people have a die-hard passion for property. Our clients come first and foremost at all times.

For more information on why you should sell with RWM, please contact us for our unique marketing strategy report.


9. Our Reputation

Integrity is our most important asset, and honesty at all times, is the foundation of our business. We tell our clients what we believe to be the case, not what we think they might like to hear. We are also highly respected by buyers for giving accurate property information and qualified advice. Our specialist knowledge of the market is the key to our continued success and repeat business.

We are also dedicated to local community services, sponsoring Little Athletics, school fetes and quiz nights. In the past, we’ve also sponsored local baseball teams, musical competitions, Mosman Youth Art Competition, the Mosman Youth Centre, the Mosman Small Business Advisory Centre, the Flying Doctor Service and Careflight.

We are the major sponsors for Mosman Netball and Mosman ladies Hockey.

RWM is also very conscious of environmental issues, and in particular, preservation of this beautiful area for future generations. For that reason, we donated $22,000 to launch the very first “Butts Out” campaign in Australia, right here in Mosman. It cleaned up countless cigarette butts from Balmoral Beach, Chinamans Beach and Clifton Gardens.The results were so positive, that our humble efforts helped launch a national programme, with up to 38 other councils now adopting the same campaign. Now word of the success has even spread to the US, with San Francisco, New York and Vancouver all launching their own “Butts Out” campaigns to save our world’s beaches.

Letter to the Editor Mosman Daily… “the $22,000 in hard dollar financial support that RWM has contributed to this important initiative caught my eye. Rather than lumping all agents into the ‘used car salesman’ category, let’s give this local agent some credit for this positive contribution and for giving something back to this community. Perhaps it would be a good idea if we all made decisions about who should sell our houses by asking the local agents the simple question “what tangible contribution have you made to this community in the past year?” I assure you I will be using Richardson and Wrench in the future on the strength of this alone. Well done R&W Mosman!” (M Chevalley)


10. Office Profile

Our business strategy is entirely different to any other real estate agency in Sydney. We don’t run large numbers of agents. We prefer to run a much smaller, high performance sales team. We also run the largest, most sophisticated real estate online business in the industry, because this form of electronic marketing easily outperforms all other means of communication with clients.The online rules of engagement are a totally different story. Today, purchasers decide what properties are of interest to them and communication for the respective property is then established via the online network. In understanding and committing to this form of marketing, we have spent considerable amounts of money mastering and driving this online platform where the results speak for themselves. The most difficult part of implementing an agency online platform is first to understand, then secondly, drive this high-tech, result-based electric model.Richardson & Wrench Mosman/Neutral Bay (RWM) delivers a handpicked team based on individual experience and passion for our industry – this drives our business culture. Offering a diversity of professional skills to our clients, we believe no other agency can match or deliver the sophistication of our services. As a dynamic team, we work together on each and every property, to ensure that you receive the best. Stephen Patrick is the Agency Principal and leads our team alongside Directors Robert Simeon and Andrew Blaxland, Geoff Grist, Kirsty Freyer and Tanya Barrett head up our talented Residential Housing Sales team.

Our Property Management team is headed up Sharon Favretto our Group Accountant and Director of Property Management with Edita Verbylaite our Business Development Manager. Rory Harper is our Investment Property Portfolio Manager.

Behind the scenes our sales team is supported closely by a team of dedicated professionals, each focused on streamlining the entire marketing and sales process to eliminate errors and unnecessary hassles.

 

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