Is The Unthinkable Now The Unprintable?

Is The Unthinkable Now The Unprintable?

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I may have been deeply buried (surprise, surprise) when the Interactive Advertising Bureau (IAB) reported online advertising for the 2011 – 12 financial year had reached $3.14bn, eclipsing the previous record by more than $549 million. The 21 percent jump also included $47.4 million in mobile advertising, which the IAB reported for the first time. Online ad spend jumps to $3bn – other predictions are that online advertising will surpass television spending within twelve months and print (the largest sector) will be eclipsed in 2014. Just five years ago, the breakdown in print to online spends was approximately 75 percent (print) and 25 percent (online).

Online advertising industry breaks through the $3b barrier with growth across all categories which is an amazing achievement that demonstrates how quickly online is now dominating our markets. This month Google celebrated its 14th birthday which is all the more amazing given the role it plays in our day to day lives. I believed it was important to drill down to find the accelerant that ignited this online tsunami which I believe started on 3 April 2010, when Apple Inc released its brilliant tablet computer, otherwise known as the first generation iPad.

It is interesting to note that Apple Inc sold 3.27 million iPads in Q3 2010, 4.19 million in Q4 2010, 7.33 million in Q1 2011, 4.69 million in Q2 2011, 9.25 million in Q3 2011, 11.12 million in Q4 2011, 15.30 million in Q1 2012, 11.80 million in Q2 2012 and 17.00 million in Q3 2012. This is phenomenal growth which also led the army of consumers to move from dumb phones to smart phones. In a nutshell, this translates into how our economies have now embraced technologies which in turn will see newspapers moving sooner rather than later into digital formats only.

Steve Maraboli said “As a business leader you have to ask yourself, am I creating a consumer environment that is conducive to loyalty? If the answer is no, FIX IT!”

BUY PRINT

It has been a while, although it was always going to happen house prices to surge 15% by late 2013 as rates fall 100 basis points: Australian Financial Reviews David Bassanese which is a pretty fair assumption given Australian House prices surge in September.

Australia (on the global property stage) has witnessed borrowers in a hurry to pay off mortgages the Reserve Bank of Australia (RBA) has found. Around half of all borrowers are ahead on mortgage payments. In total, the RBA estimated mortgage prepayment buffers in Australia were equivalent to around one and a half years of scheduled repayments based on current interest rates. I don’t believe the RBA will cut the cash rate when they meet next week, although it was interesting to read South – west Sydney mortgage borrowers lead RBA’s 15 most vulnerable localities.

As we predicted the number of properties available is starting to subside and this will continue until mid – October, when the market embarks on the final run to Christmas. Yes, Christmas.

Source: Domain Property Monitors

    MOSMAN – 2088

    • Number of houses on the market last week– 120
    • Number of houses on the market this week – 116
    • Number of houses on the market this time 2011 – 106
    • Number of apartments on the market last week – 92
    • Number of apartments on the market this week – 100
    • Number of apartments on the market this time 2011 – 83

    CREMORNE – 2090

    • Number of houses on the market last week– 17
    • Number of houses on the market this week – 15
    • Number of houses on the market this time 2011 – 15
    • Number of apartments on the market last week – 18
    • Number of apartments on the market this week – 18
    • Number of apartments on the market this time 2011 – 36

    NEUTRAL BAY – 2089

    • Number of houses on the market last week – 19
    • Number of houses on the market this week – 17
    • Number of houses on the market this time 2011 – 16
    • Number of apartments on the market last week – 45
    • Number of apartments on the market this week – 43
    • Number of apartments on the market this time 2011 – 76

For this week’s sales in Cremorne real estate, Cremorne Point real estate, Mosman real estate, Beauty Point real estate, Clifton Gardens real estate, Balmoral real estate, Neutral Bay real estate, Cammeray real estate.

• Click Here

For this week’s open for inspections
• Click Here

If you think the real estate markets are about to heat up, spare a thought for the “World’s Greatest Treasurer” Wayne Swan who is now really in a spot of bother. Company tax collapse pressures Swan when the Federal Government revealed a budget deficit of $43.7 billion for the 2011/12 financial year. So as quick as a flash, the “World’s Greatest” – Swan takes aim at economic critics which was quite hilarious considering that the critics were taking aim at his guesswork on how the Australian economy would perform in 2012/13.

Here is the graph that our “World’s Greatest Treasurer” can’t hide from, although he was doing his best to divert attention when it was published yesterday on Business Spectator.

Now take a close look at the original Budget estimates then the final outcome. Then look at the original budget estimate for 2012/13. Robert Gottliebsen nails it Budget reality takes a Swan dive “In the middle of one of the biggest mining booms Australia has ever seen, we decided to go on a Greek style spending spree. Go back ten years and you will see the dark blue line, which is the budget prediction, was bettered when the final numbers were counted. That is until the Swan era arrived on us. In fairness we encountered a global financial crisis and we used the Swan spending spree to lower the impact. But in most of the Swan years what was said in the budget had only a casual relationship to what actually happened. Wayne Swan and Penny Wong last week indulged in self praise over what happened in 2011 – 12 when the deficit estimate they made six weeks to go turned out to be right. Who cares the deficit was about twice the original budget.”

My sage advice to the “World’s Greatest Treasurer?

Print the graph out, turn it upside down, then advise us that were reading the graph the wrong way – Yes Minister style!

Cheers ^__^

5 Responses to “Is The Unthinkable Now The Unprintable?”

  • Tim Mooney says:

    That many iPads!
    I witnessed a young lad (no more than 8 yrs old) in hospital yesterday entertaining his elderly relative with an iPad. I’m not sure what he was showing her but she couldn’t smile any wider.
    Go the iPad. Go granny!

  • Thanks Tim – those figures are from the Apple Inc Wikipedia page so they would be correct.

    Sensational Centennial Park shot this week too 🙂

  • Ryan says:

    Nice article Robert.

    In the past I would get frustrated waiting for appointments or other people. Now thanks to my iPad I can continue working or entertaining myself which is great.

    A mobile usage is growing significantly. Look at this report from Thehomepage http://www.business2.com.au/2012/09/over-32-of-visitors-to-thehomepage-com-au-are-now-mobile/ who say now 32% of their traffic is from mobile devices.

  • Great post Robert, and enjoyed chatting about it with you.

    WHEN print dies, not if, many agents will be very exposed as too many rely on it for branding in their local market. What will fill this hole? What sites perform this function well online now?

    This is partly why we launched the social network for real estate, http://www.housenet.com.au It provides agents with everything they need to succeed online; blogs, forums, profile pages, social listings and way more.

    Here’s a blog post I wrote on this topic too http://blog.housenet.com.au/new-social-media-for-real-estate-sneak-peek-4-profile-pages/#comment-17

    Good stuff Robert, look forward to reading more of your posts. Cheers, Darren

  • Thanks Darren

    It all adds to the mystique of which direction to head and what will be the best platform to launch from – we have a pretty good idea and are ready to roll – out. Having said that we will hold back given we are doing all the heavy lifting where the others will just copy our initiatives so best to hold until the time is ripe.

    I keep looking back at the quote by Steve Maraboli “As a business leader you have to ask yourself, am I creating a consumer environment that is conducive to loyalty? If the answer is no, FIX IT!”

    Online consumers are high maintenance given they have high expectations – so it is a matter of meeting the challenge then keeping them loyal so there is no – easy fix!

    If the business is not prepared to do the heavy lifting – the alternative is not that nice.

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