Google Will Only Get You If You Get Google

Google Will Only Get You If You Get Google

.
It’s that time of the year when businesses start working on strategies to implement for next year and removing the strategies that failed – the biggest question is what should be priority one? It’s pretty simple actually given all roads point to Google. In 1998, Google’s first year, the annual number of Google searches reached 3,600,000, in 2010 it reached 1,324,670,000,000 and in 2012 it jumped to 1,873,910,000,000. The problem for most businesses is their online activity is being ignored by Google as it has tightened the way in which it collects data, today it rewards those businesses that adapt their online activities using Google as the platform.

For example businesses now need to be feeding into Google+, Google+ Business Page and Google Places to name a few to start with. In recent years we have seen many businesses moving to Gmail as they align themselves to the power of Google’s web asset leverage. Google+ is closing in on Facebook with Google+ now attracting 1,203 million visitors per month and yes, you guessed it, you can’t operate Google+ without a Gmail account.

Joseph Healy from the NAB wrote an interesting piece this week in Business SpectatorWho dares wins in a brave new world. “We’ve seen new business models emerge and old ones decline. Established institutions have gone out of business and new leaders have emerged – often through radically altering their business models or even Government intervention. The fact is however, looking historically this sense of change is nothing new – for century’s industries, economies and even geographies have been ebbing and flowing. In many ways we have moved to a phase of change that is less evolutionary and more revolutionary or transformational in nature.”

SeaShepherd

SYDNEY AERIAL PHOTOGRAPHY 

BUY PRINT

So as we cast our attention to 2014 it’s reassuring that economists forecast steady growth for Australia with economic growth set to climb steadily in the two years ahead. The Australian economy grew 2.6 per cent in the year to June, down from 3.7 per cent a year earlier. The forecasters anticipate that growth will hit 2.9 per cent in 2014 and 3 per cent throughout 2015.

RBA eying housing market amid signs of lower rates working which is becoming increasingly obvious to all watching the Sydney property markets – I’m tipping that houses in Mosman sales for 2013 will break the $1.000 billion in sales which has not happened since the Global Financial Crisis. For the heftiest loans, the winner is Sydney “The harbourside municipality of Woollahra had the nation’s heftiest monthly mortgage repayments of $3250 in 2011, closely followed by Mosman and Manly (both $3033). The council areas of Hunters Hill, Ku-ring-gai, Leichhardt, Pittwater and Waverley were next, each with a median monthly repayment of $3000. Two exclusive waterfront Perth neighbourhoods, Cottesloe and Nedlands, were the only two areas outside Sydney to figure among the top 10 council areas for mortgage repayments.”

18-11-2013 12-03-16 PM

Strong price gains over the past year mean Sydney has 123 suburbs with a median price in the $1 million to $2 million dollar range, seven suburbs with a median price in the $2 million to $3 million range and three suburbs with a median price over $3 million, according to Australian Property Monitors. All the signs are there for the property markets to further improve in 2014 and beyond. Mosman briefly hit 100 houses on the market earlier this week then dropped back to 99 when I do the figures each Thursday.

MOSMAN – 2088

• Number of houses on the market this time 2012 – 107
• Number of houses on the market last week – 92
•Number of houses on the market this week – 99

•Number of apartments on the market this time 2012 – 106
• Number of apartments on the market last week – 54
• Number of apartments on the market this week – 59

CREMORNE – 2090

• Number of houses on the market this time 2012 – 13
• Number of houses on the market last week – 9
• Number of houses on the market this week – 13
• Number of apartments on the market this time 2012 – 21
• Number of apartments on the market last week – 16
• Number of apartments on the market this week – 16

NEUTRAL BAY – 2089

Number of houses on the market this time 2012 – 17
• Number of houses on the market last week – 10
•Number of houses on the market this week – 9
• Number of apartments on the market this time 2012 – 57
• Number of apartments on the market last week – 33
• Number of apartments on the market this week – 33

Source: Australian Property Monitors

    For this week’s sales in Cremorne real estate, Cremorne Point real estate, Mosman real estate, Beauty Point real estate, Clifton Gardens real estate, Balmoral real estate, Neutral Bay real estate, Cammeray real estate

               *Click Here

    For this week’s opens for inspections

                *Click Here

18-11-2013 9-32-03 AM

Generation Rent left out in the cold with the roaring popularity of property investment – aided by generous tax breaks – is turning us into a nation of landlords. And this is inflicting a hefty toll on younger generations. Throw in the strong injection of Chinese buyers and it’s no surprise that the market demographics are so strong. People in China traditionally associate fortune with lucky numbers. Number 8 has long been regarded as the luckiest number is Chinese culture and why is Mosman now so popular? Aside from the obvious the postcode is also 2088. The number 2 usually suggests germination and harmony.

Still on Mosman, the NAB Charitable Giving Index shows Mosman residents give the most to charity nationally with the average annual donation of $204.00. This was about 10 per cent more than the second best suburb of Balmain and more than three times the national average.

Well done Mosman!

Cheers ^__^

2 Responses to “Google Will Only Get You If You Get Google”

  • Excellent post Robert. There must be something in the water, as I’ve just a few moments ago published on the same topic! ‘How to get 10 Quick Hits of Google Rank for your Local Business’ http://blog.housenet.com.au/how-to-score-10-quick-hits-of-google-rank-for-your-local-business/ It’s more aimed at those business people starting the Google journey, but I was amazed to learn 33 per cent of Australian SME’s still don’t even have a website! Anyway, hope it adds to the conversation.

  • rsimeon says:

    Thanks Darren,

    Really enjoyed reading your blog and yes, an amazing coincidence 🙂 Your right its all about understanding the Google Algorithms which is as much as a secret as Colonel Sanders KFC recipe. Thankfully Google do leave a lot of clues and it’s simply a matter of joining the dots. Although, it does mean more work in the constant updating content which is much harder than previously when Google sent outs its bots to scrape for content. Now you must dine in the Google approved restaurant if you want SEO.

Leave a Reply

Your email address will not be published. Required fields are marked *