2013 Will Be All About Truth Or DareTo Be Different

2013 Will Be All About Truth Or DareTo Be Different

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For many businesses 2013 will go down as a complete disaster – the disaster is actually their business model not the markets. The question that businesses need to face is a simple one: face the truth and then dare to be different.

2013 will identify market shifts from the previously dominant print advertising market to online advertising marketing campaigns. Internet use rockets as Australians’ dependence grows – Australians, it seems, are increasingly addicted to the internet: a report from the communications regulator shows we are sucking down hundreds of thousands of terabytes more than we were a year ago. In the year to June 30, 2012, Australians downloaded 421,147 terabytes of data, an increase of 52 percent, while total internet subscribers increased to 28.23 million. Nearly half of us (10.8 million) are going online at least once a day and the typical Aussie spends 82 hours a month on the internet.

Follow the bouncing eyeballs where online shopping costs thousands of jobs, says retailer which is directed at the Gillard government’s decision – Government rules out immediate cut to GST on online purchases. At some point in time this will come to fruition given approximately 58 million online purchases each year take advantage of this GST loop hole. Given it is an election year in 2013 watch for a major back – flip on this decision to grab the small business vote.

Should businesses not have a re-invigorated online marketing platform strategy in place for 2013 it will be yet another dismal year to such an extent by this time next year – in all probability their doors won’t be open. In 2013, Richardson & Wrench Mosman & Neutral Bay (RWM) will be rolling out our Mosman.tv site as well as Cremorne.tv and Neutral Bay.tv online platforms. Some years ago, we acquired these URL’s with the knowledge when online evolves these platforms would be the next must have online positions.

BUY PRINT

Thank you Tim for your ongoing amazing captures – Australia’s best aerial photographer

What is Normal? a very good question given so many businesses are struggling in the “new normal” ? This can be addressed quite simply: truth or dare! Australia’s markets have moved to the online models. Real estate markets are struggling simply because the property pie is getting smaller as less transactions are being recorded given the high cost of moving. Last week, we noted that apartment sales in Mosman have reduced by 22 percent when compared to 2011. Real estate agents doing it tough amid economic woes and vendor – led marketing alternatives: this reality being that real estate agents and agencies simply don’t understand nor comprehend this “new normal.”

We have house prices on bumpy road to recovery although it is important to note that top –end markets are now being valued at 2004 base dates. Property markets are simply being recalibrated given the dominance of investment bankers who drove top – end property values from 2004 – 2008. They, like the property values, are no longer there today and are being substituted by the new market, that being Chinese investors. Fascinating how property markets change and evolve. Once upon a time home buyers struggled to compete with property developers (now extinct), then it was merchant bankers (now fighting for survival), where today the fastest growing market is the Chinese buyer demographic.

So how did the Mosman house market go in 2012?

    MOSMAN HOUSE SALES IN 2012

  • 2010 Total Sales – 338
  • 2011 Total Sales – 282
  • 2012 Total Sales – 239*
  • *Still being compiled although we expect this number to increase marginally when we update this number in 2013

  • 2010 Total Value Sold – $926,032,149
  • 2011 Total Value Sold – $792,856,792
  • 2012 Total Value Sold – $635,272,700*
  • *Still being compiled although we expect this number to increase marginally when we update this number in 2013

    Average House Price

  • 2010 – $2,739, 740
  • 2011 – $2,811,549
  • 2012 – 2,658,045*
  • *Still being compiled although we expect this number to increase marginally when we update this number in 2013

Interesting to note that real estate agents reported the last six months market as the hardest they have ever endured. When I checked our figures RWM posted a 42 percent revenue increase over the same period in 2011 (that is property sales we don’t do property management.) Very few agencies can claim a 100 percent dominant sales evidence of the top – end above $9.000.000 million which equates to all five sales in a very tough market.

Source: Domain Property Monitors

MOSMAN – 2088

• Number of houses on the market last week– 98
• Number of houses on the market this week – 88
• Number of houses on the market this time 2011 – 107
• Number of apartments on the market last week – 106
• Number of apartments on the market this week – 100
• Number of apartments on the market this time 2011 – 106

CREMORNE – 2090

• Number of houses on the market last week– 13
• Number of houses on the market this week – 11
• Number of houses on the market this time 2011 – 14
• Number of apartments on the market last week – 20
• Number of apartments on the market this week – 19
• Number of apartments on the market this time 2011 – 25

NEUTRAL BAY – 2089

• Number of houses on the market last week – 16
• Number of houses on the market this week – 13
• Number of houses on the market this time 2011 – 13
• Number of apartments on the market last week – 53
• Number of apartments on the market this week – 57
• Number of apartments on the market this time 2011 – 89

For this week’s sales in Cremorne real estate, Cremorne Point real estate, Mosman real estate, Beauty Point real estate, Clifton Gardens real estate, Balmoral real estate, Neutral
Bay real estate, Cammeray real estate.
• Click Here

For this week’s open for inspections.
• Click Here

.I like the push for ‘super councils’ to be run by executives which has led to state of super councils as Barry O’Farrell breaks election vow for heaven’s sake get rid of the waste and run these institutions like businesses.
Next year, I can predict that the cash rate will fall to 2.50 percent simply because our economy has a significant dysfunctional error. Car manufacturing future depends on election, says Holden boss well give it a use – by date given Australians are no longer buying Australian motor vehicles. The Australian government should stop propping up an industry that is no longer financially viable – re – invest these funds into infrastructure – not Union buddies.

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Often I sit back and laugh when I think of posting our first blog back on September 15, 2000. Very proud that Australia’s biggest property blog is now entering its 13th year with online sales now at $1,073,517,722 (the Australian record).


On behalf of Steve, Rich, myself and all our staff we wish you and your families a safe and fantastic Christmas, followed on by a sensational New Year.

Cheers ^ __^

3 Responses to “2013 Will Be All About Truth Or DareTo Be Different”

  • Gordon says:

    The car companies have long been skilled at playing off politicians for taxpayer subsidies, to the tune of over ten billion dollars over the years.

    Most of this has been remitted through dividends and transfer pricing to their parent companies overseas. It’s hard to see what benefits we have obtained from this constant cash splash.

    The present government has made manufacturing impossibly expensive, and there is no sign of that changing while the country is seemingly being run by an unholy alliance of trade union bosses and closet communist ‘environmentalists’.
    🙁

  • Ann says:

    Well down Robert

    Your first blog on 15 September 2000 was also the Opening Ceremory of the Sydney 2000 Olympics.

    Well done Merry Christmas and Happy New Year to you, your team and all your VRN readers

  • Ann says:

    Happy New Year Robert and all VRN readers.

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